2022 / Independent work
Visual identity for a clinical therapist and psychoanalyst, developed to speak thoughtfully to both current and future clients. The brand was approached as a cohesive, multidisciplinary system, extending across multiple touchpoints and mediums to ensure clarity, consistency, and emotional resonance throughout every interaction.
Visual Identity – 2022
Independent work
Brazil
The logo is built around the notion of connection: between therapist and patient, between thoughts and emotions, and the evolving processes of wellbeing. Rather than presenting progress as linear or finite, the form reflects a fluid journey shaped by movement, variation, and continuity. A classic serif typeface anchors the identity, introducing a personal and literary quality that reflects the client’s relationship with writing and reading. The visual language aims to reinforces the importance of personal branding within therapeutic practice, helping to foster closeness, transparency, and trust from the very first point of contact.