giovana h — gomes
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Psychologist – Visual Identity
2024 / Independent work 



Visual identity for an Italy-based psychologist working across both Italian and Brazilian industries. The brand language explores duality and expression as central themes, reflecting the depth and nuance Bethiely Gerke brings to her practice. Through a considered and expressive visual language, the identity positions her distinctly within her field, articulating her key strengths with clarity, sensitivity, and confidence.







































BTG Pyschology
Visual Identity – 2024
Independent work
Italy – Brazil
The logo was crafted as an expression of movement and attentive listening – a visual metaphor for the relation exchange that defines a therapy session. Through soft gestures and considered form, it establishes a sense of care and connection between psychologist and patient, reflecting Bethiely’s approach as both present and deeply receptive.

A more extensive colour pallet was explored to express Bethiely’s more creative side. Targeting two different audiences, one in Brazil and one in Italy, the brand visual language brings diversity and consistency as an aim to connect with both - mainly reflected with a double sided business card in both languages. The tall serif font ties in the seriousness and responsibility she also wanted to convey, while still painting a modern touch, that’s more light and friendly created with colour. 





2026 @g___gigi