2024 / for Taylor Peters
Erthling is a wellness and beauty brand crafting chakra-inspired natural candles for the European market. The visual language was created as an experiential system as a response to the brand’s desire to explore a design ethos rooted in sensory presence, textural sensitivity, and visual richness.
This project was designed alongside and following direction of designer Taylor Peters.
Visual Identity – 2024
Agency: Taylor Peters
Germany – Canada
Craft extends into every touchpoint. Photography direction and visual elements articulate a dialogue between natural and constructed - positioning Erthling within the broader discourse of contemporary wellness, artful living, and intentional design.
This identity system speaks not only to form but to philosophy: where expressive colour meets high-end refinement, and where visual craft becomes a vehicle for meaningful connection. The custom logo typeface designed by Taylor Peters is an extension of the idea of being expressive through a reflection of natural forms.