2025 / for Ascendis
A study in beauty with the award-winning Germany wellness care brand, re-imagining its brand identity, packaging, and digital presence. The creative direction explored a design ethos rooted in a natural and elevated aesthetic that aims to bring the brand to a premium market.
Photography and videography by Cristina Gareau
Art Direction + Packaging – 2025
Agency: Ascendis
Germany – UK
In a true statement of craft, Cristina Gareau’s photography reflects every aspect of softness, beauty and self care that interconnects with nature and grounded luxury. The brand’s visual language draws from concepts of water as a motif in relation to the product’s intended use. Sharing the vision to target a sophisticated, multi-generational customer base that cares about quality of delivery and elevating daily rituals of self-care.
The identity system of physical applications speaks to sustainability - using b&w photography in print. As well as high-end aesthetics - framing the products through photographic storytelling, where the package itself becomes an object of desire and artistry. Throughout all collaterals, the design philosophy is elegant and considered.